Privacy Policy

iFarm and iFarm Connect

1. Introduction

Advick AgVenture Private Limited, referred to as the Company, we, us, or our, respects the privacy of individuals who use iFarm and iFarm Connect, including related websites, applications, platforms, dashboards and services.

This Privacy Policy explains what personal data we may collect, why we process it, how we use and protect it, when we may share it, how long we may retain it, and how users may exercise applicable privacy rights.

2. Scope

This Privacy Policy applies to personal data processed through iFarm and iFarm Connect and related services operated by Advick AgVenture Private Limited.

The services may support farmers, dealers, agricultural companies, authorised administrators and other users depending on the features made available to them.

3. Personal Data We May Collect

Depending on the services and features used, we may collect the following information.

3.1 Account Information

• Full name
• Mobile number
• Email address
• User account details
• Profile information
• User role
• Login and authentication information

3.2 Agricultural Information

• Village
• District
• Taluka
• Crop information
• Farming information voluntarily provided by the user
• Agricultural queries and preferences
• Product interests

3.3 Location Information

Where a location based feature is used and the required permission is provided, we may process location information to provide relevant agricultural services, nearby dealer information, regional services, recommendations and analytics.

Users may control location permission through their device settings. Disabling location permission may affect features that require location information.

3.4 Verification and Business Information

Dealers, companies and other users may be asked to provide information required for identity, business or account verification.

This may include Aadhaar related information, GST information, CIN information, business information, licence information and other documents reasonably required for verification and compliance.

3.5 Usage Information

We may process information about interaction with our services, including searches, product views, clicks, notifications, communication activity, features used, last active information and other service interactions.

3.6 Device and Technical Information

We may process information such as device type, operating system, application version, IP address, browser information, network information, access time, diagnostic information and security information.

3.7 Communication Information

If you contact us or use communication features, we may process messages, support requests, feedback, complaints and related communication information.

3.8 Transaction Information

Where paid services are available, we may process information required to manage subscriptions, payments, invoices, receipts, transaction records and customer support. Payment credentials may be processed directly by authorised payment service providers.

4. Purpose of Processing

We may process personal data for purposes including:

• Creating and managing user accounts
• Authenticating users and protecting accounts
• Providing iFarm and iFarm Connect services
• Providing agricultural information and services
• Connecting farmers with relevant dealers and agricultural companies
• Providing product information and recommendations
• Providing location based features where permitted
• Verifying users, dealers and companies
• Processing payments and subscriptions
• Sending service notifications and account communications
• Sending promotional communications where permitted
• Improving services and platform performance
• Detecting fraud, misuse and security threats
• Maintaining security and audit records
• Complying with applicable legal obligations
• Responding to complaints and support requests
• Enforcing applicable agreements and policies
• Creating aggregated or deidentified analytics

5. Notice and Consent

Where consent is required, we will provide a clear notice describing the personal data requested and the purpose for which it is processed.

Consent will be requested through an appropriate mechanism. Where processing is based on consent, users may withdraw consent using the available mechanism or by contacting us.

Withdrawal of consent will not affect processing that was lawfully carried out before withdrawal.

6. Use of Data for Personalised Services

We may use information such as crop preferences, searches, product interactions and permitted location information to provide relevant agricultural information, products, dealers, notifications and recommendations.

We may also use aggregated or deidentified information for analytics, research, service improvement and business planning.

7. Communication Through Third Party Channels

Depending on user preferences and service requirements, communications may be delivered through application notifications, WhatsApp, SMS, email or other communication channels.

Users may opt out of promotional communications where applicable. Service, security and legally required communications may continue when necessary.

8. Sharing of Personal Data

We do not sell personal data as a standalone commercial product.

We may share personal data where necessary and legally permitted with:

• Technology and infrastructure service providers
• Cloud hosting and storage providers
• Authentication and security providers
• Analytics providers
• Communication providers
• Payment service providers
• Dealers or agricultural companies where the user requests or uses a relevant connection feature
• Legal, regulatory or government authorities where required or permitted by law

Third party service providers processing data on our behalf may be subject to contractual or other appropriate safeguards.

9. KYC and Verification Data

Where KYC or business verification information is collected, it will be used for purposes such as identity verification, business verification, fraud prevention, account security and compliance with applicable legal requirements.

Access to verification information will be limited to authorised persons and service providers who require access for legitimate purposes.

10. Data Security

We take reasonable technical and organisational measures designed to protect personal data from unauthorised access, disclosure, loss, misuse, alteration and destruction.

Security measures may include access controls, authentication, role based permissions, monitoring, logging, secure infrastructure and other safeguards appropriate to the nature of the information.

No online service can guarantee absolute security. Users should protect their account credentials and inform us promptly of suspected unauthorised access.

11. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining accounts, meeting legal obligations, resolving disputes, preventing fraud, maintaining security and enforcing agreements.

When personal data is no longer required, we will take reasonable steps to delete, anonymise or otherwise dispose of it, subject to applicable legal requirements and legitimate retention needs.

12. User Rights

Subject to applicable law, users may have rights relating to their personal data, including:

• Access to information about personal data processed by us
• Correction of inaccurate or incomplete personal data
• Updating account information
• Withdrawal of consent where processing is based on consent
• Erasure of personal data where legally applicable
• Grievance redressal
• Nomination of another individual where applicable under law

Requests may be subject to identity verification and applicable legal requirements.

13. How to Exercise Privacy Rights

Users may exercise applicable rights or raise a privacy grievance by contacting the Privacy and Grievance Contact listed in this Privacy Policy.

We will provide appropriate information about the process for submitting requests, withdrawing consent and raising grievances.

14. Account Deletion

Users may request deletion of their account and personal data by contacting us.

We will process valid requests in accordance with applicable law. Certain information may be retained where required by law or where retention is reasonably necessary for security, fraud prevention, accounting, dispute resolution or other legally permitted purposes.

15. Children's Privacy

The services are primarily intended for users who are legally capable of using the services.

We will follow applicable legal requirements relating to the processing of children's personal data, including requirements concerning verifiable parental consent where applicable.

16. Cookies and Similar Technologies

Our websites and online services may use cookies, local storage, device identifiers and similar technologies for session management, preferences, security, performance and analytics.

Users may control cookies through browser settings. Disabling certain technologies may affect website functionality.

17. Third Party Services and Links

Our services may contain links to third party websites, applications, payment services or communication platforms.

Third party services have their own privacy practices. We encourage users to review the privacy policies of third parties before providing personal data to them.

18. Agricultural Information

iFarm and iFarm Connect may provide agricultural information, product information, analytics, recommendations or other technology enabled information.

Such information may depend on data availability, user inputs, third party information, technology limitations and other factors. Users should independently evaluate information before making important agricultural, financial or purchasing decisions.

19. Accuracy of Personal Data

Users are responsible for providing accurate and updated information. Users should update their information when it changes.

We may take reasonable steps to maintain accurate information and may request verification where necessary.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices, legal requirements or privacy practices.

Material changes may be communicated through the application, website, email or another appropriate method.

21. Privacy and Grievance Contact

22. Governing Law

This Privacy Policy is governed by the applicable laws of India.

23. Acknowledgement

By using iFarm, iFarm Connect or related services, users acknowledge that they have read this Privacy Policy. Where applicable law requires consent, consent will be obtained through the appropriate mechanism.